Our story

Our story graphic

We are on a mission to provide prosperity that multiplies, products and services that inspire, and awareness that transforms.


The Etho is an online marketplace that connects conscious consumers directly with ethical brands and artisans. We partner with a range of sellers—so you can find the products that you want with the ethics that you need. To us, that means sustainable wages, safe working conditions, and environmentally conscious production.

Sydney Sherman started The Etho to change the way people everywhere think about, and respond to, global poverty—through the things that we buy. Through The Etho, she envisions a world without poverty, where every person can thrive in a dignified, economically sustainable way. Shoppers make this possible by buying products that compensate disadvantaged artisans with a respectable wage for their work, and by supporting the market for ethically made goods. When you purchase from The Etho, you're helping us bring 100 million women out of poverty.