The Etho Story

We are on a mission to provide prosperity that multiplies, products and services that inspire, and awareness that transforms.

The Etho is an Ethical Marketplace By Women for Women that is technologically driven to enable our Brands to manage their businesses and scale them. We do more than just sell unique, curated products from around the world, we change lives. We believe we’re better together––join the movement by shopping sustainably with confidence at The Etho.

 On the surface, The Etho is a curated online marketplace for ethically-made goods and unique pieces from brands and high-end designers—but we are selling much more than products. We are a service for our designers, providing Brands with cutting edge technology and business resources, a support and marketing team, and access to the modern online market. In turn, we are fostering entrepreneurship, providing fair work and wages, and empowering communities. With every purchase, our customers become part of these designers’ journey to a better life. The Etho's vision is to help 100 million women out of poverty by 2030.